This Kindle Colorsoft Is $30 Off for Labor Day

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Labor Day sales are rolling in, and Lifehacker is sharing the best sales based on product reviews, comparisons, and price-tracking tools before they’re over. You can also subscribe to our shopping newsletter, Add to Cart, for the best sales sent to your inbox.

Early Labor Day sales are here, with great deals on all kinds of tech; if your audio game needs a bit of help, there are plenty of options available at great prices, from the latest Sony headphones to the buzzy new Nothing Headphones.

After years of wait, Amazon finally came out with its own line of color e-readers. Called Kindle Colorsoft, you get the same Kindle ecosystem—and the reading benefits—but with an e-ink color screen. It’s built on the foundation of the new Paperwhite, so you get a high contrast ratio, and fast page turns. There’s an adjustable warm lights, and unlike other base Kindles, there are no ads here to speak of.

And for Labor Day, Amazon is discounting the new Kindle Colorsoft for the first time, by $30, which brings the price of a new model to $219.99.

But on top, there’s an E-ink display is built on E Ink’s Kaleido technology. It features custom designed nitride LEDs that enhance color and increase the brightness. You get to enjoy book covers, graphic novels and certain manga in full color. The reading experience, though, is the same, black and white affair. The color display is shows content at 150 PPI, but the black and white reading experience still gives you 300 PPI sharpness that’s become standard with Kindle Paperwhite. And because it’s an e-ink screen, you still get the same eight-week battery life.

Until now, Kindle only offered Colorsoft Signature edition that started at $280. But now, Amazon has released a new base Colorsoft model with 16GB storage (instead of 32GB), and drops features like wireless charging and auto-brightness. But there’s still more than enough going around in the Colorsoft to make it a solid purchase.

Lifehacker’s Associate Tech Editor Michelle Ehrhardt gave the Kindle Colorsoft a 3.5 star rating, noting “the Colorsoft is a neat little device that offers objective improvements over other e-readers when it comes to displaying color images.”

On the other end of the spectrum, Amazon is also discounting its base Kindle by $20. You can get the latest model for $89.99, down from $109.99 for Labor Day.