Samsung’s ‘The Frame’ TV Is 40% Off for Black Friday

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If you’re waiting until Nov. 29 to do your Black Friday shopping, there’s no need to wait. Deals are in full swing well already, with sales from Amazon, Walmart, Target, and Home Depot all offering record-low prices on many tech products. For those shopping around for a new TV, Samsung’s new 55-inch The Frame from 2024 is $897.99 (originally $1,497.99) after a 40% discount, the lowest price it has been, according to price tracking tools. The 75-inch The Frame is also 40% off, currently $1,797.99 (originally $2,997.99).

Samsung’s The Frame smart TVs have come a long way since their 2017 release. Launched in order to appeal to the crowd that wants a big TV but doesn’t want that TV to dominate their decor, one of the newer features, released last year, introduced an anti-reflection matte display that took the “framed artwork” aspect to new levels—and with 4K picture quality. As the name implies, the allure of this TV is that it can double as a digital art frame, with its anti-glare matte display and customizable frame.

I first saw the 2022 version up close when it was released, admittedly having been fooled by my brother into thinking it was an actual painting (it really does look like one). The matte screen does a good job of making the TV seem like a painting, and it’s great for bright rooms that might otherwise get a lot of glare from the screen. This version had an “average” review from PCMag due mainly to poor contrast and its price. However, the new 2024 version is the latest generation of this series and has notable improvements.

You’ll get an improved refresh rate of 120Hz, the same QLED display, and 4K resolution with a Quantum 4K processor. You can buy frames separately to your taste, and even design them with a Harry Potter theme, like this guy did on TikTok.