The Most Popular Running Shoes at the NYC Marathon (and What I’ll Be Wearing Instead)

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If you’re looking for your next pair of running shoes, why not look for guidance from the runners logging more miles than the rest of us? After all, finding the perfect running shoes is about much more than style or brand preference—the right shoes are essential for performance, comfort, and injury prevention.

But with countless options available for both men and women, choosing the perfect pair can feel overwhelming. That’s where data from Strava comes in: Thanks to thousands of runners logging their gear into the app, we know what some of the most popular shoes that real runners trust to carry them all 26.2 miles.

The most popular running shoes, according to Strava

Strava has this data from runners who log the shoes they use for each. (Quick aside: If you aren’t a Strava user, I recommend a spreadsheet like this to keep track of all your juicy data). Not everyone uses Strava’s gear-tracking feature, but for those who do, it’s a great way to keep tabs on mileage per shoe. Most experts suggest swapping shoes every 300 to 500 miles, so it can be a handy reminder of when it’s time for a new pair…unless you’re my colleague Beth Skwarecki, who recently put over 1,000 miles on a pair of cheap running shoes (things turned out just fine).

According to Strava’s tracking data from last year’s race, the three most popular shoes worn by NYC Marathon runners were:

Nike Free Run Flyknit. Sock-like, light and flexible, comfortable for long distances. (Women’s here, men’s here.)

Nike Vaporfly. Carbon-plated and lightweight, a surprising choice for longer distances like the marathon. (Women’s here, men’s here.)

Saucony Endorphin Pro. A well-cushioned racing option with a softer feel than the Nike options. (Women’s here, men’s here.)

If you ask me, the top choice is particularly intriguing. While the running world has been dominated by carbon-plated super shoes promising faster times and better energy return, the most popular shoe at NYC was the Nike Flyknit—a traditional trainer without the high-tech features that define modern racing shoes.

The Vaporfly and Endorphin Pro, on the other hand, uphold the carbon-plated trend that’s been all the rage in the running scene. These shoes promise improved speed and reduced fatigue, though they come with steep price tags ($200 to $270) and shorter lifespans of just 150-250 miles.

My personal choice: Saucony Endorphin Speed 5

While many runners opted for full-on racing shoes or traditional trainers, I’ll be wearing the Saucony Endorphin Speed 5 for the marathon this Sunday. For me, the Speed 5 occupies a sweet spot between everyday trainer and race-day weapon. It features Saucony’s responsive cushioning and a nylon plate (rather than carbon), making it versatile enough for training runs but still peppy enough for race day.

Unlike the racing shoes that dominated the Strava data, I prefer a shoe that offers:

Better durability: lasting 300+ miles compared to 150-250 for most super shoes.

More versatility: comfortable enough for daily training, responsive enough for racing.

Lower price point: typically $160-170 vs. $225-270 for top-tier racers.

Reduced injury risk: the less aggressive plate and moderate cushioning are easier on the legs.

For runners like me, who want performance without the commitment (and cost) of dedicated racing shoes, the Endorphin Speed line has become a go-to option. It’s proof that you don’t need the most expensive super shoe to have a great race.

If none of this data is helpful to you, here’s my guide to finding the perfect pair of running shoes, no matter what kind of runner you are. The beauty of running is that there’s no single right answer. Whether you’re in traditional trainers, cutting-edge carbon racers, or something in between, the best shoe is the one that works for your feet and your goals. See you at the finish line.