This Fire TV Is Even Cheaper Now Than When I Bought It a Month Ago

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Amazon Big Deal Days is October 7-8, and Lifehacker is sharing the best bargains, based on product reviews, comparisons, and price-tracking tools.

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New to Prime Day? We have a primer on everything you need to know. Sales are accurate at the time of publication, but prices and inventory are always subject to change.

On August 23, I bought an Amazon Fire TV 50″ Omni QLED Series 4K television for $379.99. It seemed like an OK deal—the list price is $469.99, and it’s a good television with a 4K display, adaptive brightness, and an Alexa-enabled remote control. But today, that same model of TV I bought is selling for $359.99, even less than what I paid in August.

Am I angry? Not really. My old TV broke, so I had to get a new one. The price difference is only $20, so it’s not the end of the world; plus, this is the best TV I’ve ever owned, and even the higher price I paid is reasonable for a QLED TV. Here’s what it looks like when you watch Peacemaker on it:

Having watched most of Peacemaker, some John Woo movies, and playing a lot of Clair Obscur: Expedition 33, I feel my new TV made movies, TV, and video games look fantastic. And it’s super easy to operate; I even use Alexa to change the input, because saying “Hey, Alexa, switch to HDMI 1” is easier than poking through the menus. It’s a lot of television for $359.99, so if you’re looking for a TV, consider making the decision now.

Looking for something else? Retailers like Walmart and Best Buy have Prime Day competition sales that are especially useful if you don’t have Amazon Prime.

Walmart’s Prime Day competition sale runs from Oct. 6 at 7 p.m. ET through Oct. 12 and includes deals up to 50% off. It’s an especially good option if you have Walmart+.

Best Buy’s Prime Day competition sale runs from Sept. 27 through Oct. 12, and has some of the best tech sales online. It’s an especially good option if you’re a My Best Buy “Plus” or “Total” member.

Target’s Prime Day competition sale runs from Oct. 5 through Oct. 11, and it has deals going up to 50% off. You can become a Circle member for free.